About Us

I've always been a DIY kind of girl.  Growing up with a mom who sewed my dance costumes and Barbie clothes, I learned creativity at an early age.  When she started her own business, I saw how much fun she was having and the freedom of being an entrepreneur. 

After years in the corporate world I launched my first business creating and selling handmade jewelry.  I sold to Bloomingdale's, boutiques and online.  In 1998 I opened my first Etsy shop which eventually pivoted into photo jewelry in 2015.  Now with 27,000 happy customers and 7,000 5 star reviews I decided to launch my own website.  My mission is to bring comfort and a smile to every customer.

When I'm not working (which is rare!)  I'm taking my dog to the beach or having dinner with girlfriends in downtown Chicago.